It is a margin line, not a cost line.
Premium tea is one of the highest-margin items on the menu, and one of the least contested.
Tea for exceptional venues
The tea people want to come back for.
Elevate the detail your guests remember most.
RestaurantsHotelsCafésMembers’ clubs
Currently on the menu
Hope & Glory is served in hospitality settings guests already trust.
Selected venue partners
02The commercial reality
Make the final detail as considered as the rest of the menu.
Most venues serve tea because they have to. It is usually an afterthought, the weakest detail on an otherwise exceptional menu. We flip that. Tea becomes the moment your guests remember, mention, and return for.
03Three reasons to switch
A small menu change with a visible commercial return.
Premium tea can earn margin, reinforce your standards and give the guest one more reason to remember the venue.
It protects your reputation.
100% organic, Fairtrade, ethically sourced, and a supply chain you can stand behind.
It is simply better tea.
The right teas chosen for your menu, and a cup your guests will actually notice.
Tea in the moment
Made for the spaces where a small detail carries weight.
Conversation, quiet and service. The cup should feel native to the venue, not added on at the end.
At the table
The last detail should feel deliberate.
Tea service that belongs with the rest of the experience.
In the café
The cup regulars come back for.
A quiet moment
Tea that earns its place.
04Why Hope & Glory
Four things we will not compromise on, and one thing you cannot get anywhere else.
Quality
Blended in house.
Plucked, mulched, rolled and sorted by us. Brew time, temperature, water and leaf surface area, tea is maths, and we do the maths.
People
Fairtrade, always.
The work in a tea garden is backbreaking. Fair compensation is not a badge on the box, it is the reason we can look at the supply chain.
Sustainability
Zero plastic.
Crimped bags, sewn string tags and plastic-free envelopes. One of the cleanest products on the market, not one of the greenest-looking.
Health & wellbeing
Organic, and functional.
Green for the clean cup, peppermint for digestion and chamomile for the evening. A range that does something, not just a range.
05Two brands, one family
What is the difference between Hope & Glory and H&G?
Same four pillars, same standards, two different jobs. One is the cup your guest remembers. The other is the cup they have every day.
The premium brand
Hope & Glory
Whole leaf and pyramid. For the moment that is meant to be an occasion, the final course, the afternoon tea or the suite tray.
Cost per cup
45p – 80p
Sells at
£2.50 – £3.00
Formats
Loose leaf, pyramid bags. 100-pack pouches.
The range
Ten core teas plus the specials, red velvet, blue velvet, turmeric chai, masala chai and classic chai.
Ideal for
Restaurants, the perfect final course
Hotels & suites, the memory of a remarkable stay
Members’ clubs, where great minds gather
Travel & transit, a journey marked by excellence
The team will match the teas to your menu before you order.
The everyday brand
H&G
Happiness & Goodness. Built for volume without dropping the standards, organic, Fairtrade and zero plastic, at an everyday price.
Cost per cup
8p – 12p
Sells at
£1.50 – £2.00
Formats
Tea bags. 100-packs, or four 25-packs mixed and matched.
The range
The everyday blends, English Breakfast (regular and decaf), Earl Grey, Green, Peppermint, Chamomile, Lemon Grass & Ginger, Chai and Forest Fruits.
Ideal for
Cafés & tea rooms, around thirty cups a day
Delis & farm shops, everyday quality on the counter
Offices & staff catering, a better cup at scale
Gyms & lounges, the wellbeing option that earns its place
Order the starter pack online today. No account needed, free UK delivery.
06Tell us what you need
Pick the route that fits your venue.
H&G can be ordered today, no account needed and delivery is free. For the premium Hope & Glory range, the team matches the teas to your menu first.
H&G
The everyday range. Organic, Fairtrade, zero plastic, 8–12p a cup. Order the starter pack today, no account needed, free UK delivery.
Hope & Glory Bagged
Pyramid bags. Premium in the cup, simple behind the pass. The team matches the teas to your menu first.
Hope & Glory Loose
Whole leaf, loose. For venues where the pot is part of the experience. Starts with a tasting.
I am not sure, I need help
Tell us about your venue and the team will work out what fits.
Ready to order
H&G Variety Starter Pack
1,000 teas
300 English Breakfast · 700 across the other seven blends
- 12 x 25 English Breakfast, the everyday cup
- 4 x 25 Earl Grey, the classic, done properly
- 4 x 25 Green, clean, light, all day
- 4 x 25 Peppermint, after dinner, digestion
- 4 x 25 Chamomile, the evening cup
- 4 x 25 Lemon Grass & Ginger or Chai, bright and gingery, or gently spiced
- 4 x 25 English Breakfast Decaf, the everyday cup, minus the caffeine
- 4 x 25 Forest Fruits, caffeine free
£97.50£10 off your first box
£87.50 for your first box, then £97.50. Works out at under 10p a cup.
Free UK delivery
- No trade account needed
- £10 off your first box, applied at checkout
We will match the teas to your menu
Tell us about your venue.
The premium range is matched to your menu, covers and price point before you order, so one of the team will pick this up. We will come and brew four teas with your team in twenty minutes. If it is not obviously better, we leave.
